A New Season at Vervain: Welcoming Good Apple as Our Operating Partner

Change is in the air—in the best way. We’re delighted to share that Good Apple has joined The Vervain Collective as our operating partner! The Good Apple team will help streamline the business and support sustainable growth for this next phase of our journey.

Why Partner Now

Healthy ecosystems thrive on collaboration. Our business ecosystem is no different. Our mission hasn’t changed. We’re still providing evidence-informed plant medicine and true community care. What’s grown is the demand for the quiet, behind-the-scenes work that keeps an apothecary, classroom, and shared clinic humming. Good Apple will bring some additional structure and systems implementation so our team can stay focused on care, classes, and connection. 

What’s Changing (lightly, and behind the scenes)

Good Apple will help us tighten up systems and create simple, consistent practices—from inventory to scheduling and communications to planning—so everything feels smoother and more reliable for you.

What Stays the Same

The heart of Vervain: Your favorite practitioners, classes, and the welcoming vibe you count on are not going anywhere. Appointment schedules and room blocks continue as usual. We’ll continue to offer practical, science-informed ways to work with plants, offered in a space that feels like home.

Why This Partnership is Special

Good Apple is built for independent, values-driven businesses like ours. Think steady hands, human-first strategy, and rhythms that follow the seasons—not sprints. When the foundation is sound, our shop stewards, educators, and clinicians can do their best work—and you feel that care at the counter, in class, and in the clinic.

With more back-end support, we’re setting our sights on thoughtful growth into 2026—new products, more learning opportunities, and community events that bring plant wisdom into daily life.

Join the Journey

Have questions, ideas, or an herbal wish list? We’re listening. Stop by the shop, say hello at an upcoming event, or send us a note at hello@thevervaincollective.com. We’re excited to keep growing—together.